Pittsburgh Steelers Release a New Line of Fan Apparel

There is no better way to support your team than donning its apparel. Pittsburgh Steelers, which participates in America’s National Football League recently overhauled its fan gear closet through the introduction of a new fashion campaign. This campaign is timely since it coincides with the team’s first game at home this forthcoming season. In addition to the fashion line, a new website has also been launched to help connect fans with the team.

The initiative will see fans buy replica jerseys that suit their sense of style. The apparels are currently available on the newly launched online store. Susan McGalla who has been in charge of the project asserts that there has been a growing demand for team merchandise over the past few years. It has however been difficult to access high quality merchandise, a situation that made it necessary for the management to come up with the idea of an online store. This will give customers a convenient avenue to shop for their favorite Steelers merchandise.

Designer labels have also been incorporated to cater for the needs of high-end fans. Luxurious labels that have been introduced to Steelers’ merchandise include Nike Golf, Victoria’s Secret and Tommy Bahama. The goods are similarly available in unconventional colors such as pink and gold to address the needs of Steelers fans who prefer such colors.

Susan McGalla in Brief

Susan McGalla is a career corporate executive and entrepreneur. She currently works at Pittsburg Steelers where she is in charge of strategic planning. Her remarkable career has seen her work in some of the largest organizations in the United States. She is mostly known for her role at American Eagle Outfitters Inc. where she was the president. Besides this, Susan McGalla has worked at other top firms including Wet Seal Inc. where she served as the CEO.

Susan McGalla is an Ohio native and graduated from Mount Union College where she received an undergraduate degree in marketing and business. The main areas of focus in her career have been business management and marketing strategies. Susan McGalla has also helped numerous companies register profit due to the financial advisory services that she offers. As a way of giving back to the society, she is a staunch supporter of the Allegheny Conference on Community Development.

References:
http://ireport.cnn.com/docs/DOC-1115635

http://pittsburgh.cbslocal.com/2015/09/18/steelers-overhaul-fan-gear-closet-introduce-new-fashion-campaign/

Recommended Reading