JHSF was founded in 1972. It is known to be the leader in real-estate business in Brazil. Its target market includes commercial and residential markets, management and development of hotels, shopping malls, and international executive hotels. JHSF success can be attributed to its ability to identify upcoming business opportunities and develop them. Their aim is to be innovative, daring, and to provide quality and sustainable solutions to the projects they work on.
JHSF was founded by two brothers; Fabio and Jose Roberto Auriemo together with two other partners. In 1990, the company was divided into two, one dealing with construction and another one with real estate development and inception.
JHSF consists of four main business units: Hotels and Restaurant Fasano, Malls, Incorporates, and Executive Airport. The firm has grown its operations over the years to Salvador, Manaus, and Sao Paulo. JHSF is known to produce some of the quality projects like Catarina Integrated Urban Projects and five shopping centers in Brazil. They focus on being innovative through projects like introducing of the use of natural lights, being keen on delivering quality service and fine cuisine, and their stores face the garden.
JHSF success can be attributed to prioritization of recurrent income assets. It has established over 6 million square meters of projects that deal with real estate projects. Some of their famous building that they have developed are 815 in New York and Las Piedra’s residential condominium in Punta del Este in Uruguay. It is valued at $1.20 billion as at 2017.
José Auriemo Neto serves JHSF Participacoes SA as its chairman and CEO. His responsibilities include being the brand overseer of hotels, buildings and public development, administering the company retail portfolios and shopping complex. He has contributed significantly to JHSF by leading the company to sign a partnership agreement with Pucci, Hermes, and other luxury brands like Valentino stores in Brazil.
José Auriemo Neto graduated at Fundação Armando Álvares Penteado (FAAP) University which is located in Sao Paulo. His career began in JHSF. In 1997, he founded the JHSF service department which is a parking lot management. In 1998 Auriemo developed the company’s’ first shopping destination. He has successfully led the development of the Shopping Santa Cruz.