Shining the Spotlight on Reviews

Jennie Gilbert says in her article printed in Dealerscape that when a customer chooses to leave you a positive review, then you need to showcase that review in as many places as possible because it is an extremely valuable gift. In the not so distant pass, word of mouth advertising let people know who deserved their business in small geographic areas. Today, the Internet can be used to spread word of mouth advertising around the world..

The first step in capitalizing on word of mouth advertising is seeing the positive review. Therefore, you should carefully monitor social media sites looking for these gifts. Luckily, there are tools, like Online Reputation Reviews, to help you spot these endorsements.
Once you have located the positive review, then it is your job to plug in the loudspeaker so that voice can be heard around the globe. Places that you might want to share a positive review include your company’s website, your social media accounts and popular review sites. This is like plugging in a loudspeaker allowing people to hear the speaker.
The key to getting these positive reviews is treating customers the way that you want to be treated. Encourage your customers to communicate with you. When they do, make sure to thank then for their time and business. If they have something negative to say, then make sure to stay respectful. Do what you can to fix their complaint. Potential customers love when you graciously accept the feedback and respond appropriately.In fact, they will remember your response long after they have forgotten the negative review.