The Sirotsky family has been in control of Brazil’s RBS media group since the company was founded by Mauricio Sirotsky Sobrinho in 1957, but for 41 years the company has looked to Chairman Nelson Sirotsky to provide stability and control for the future. In 2016, the succession to a new Chairman was completed with the promotion of Nelson’s nephew Eduardo Sirotsky Melzer, also known as Duda, to the role of Chairman as Nelson switched roles to limit his role to the board of directors.
The promotion of Duda Melzer to the role of Chairman has not come as a surprise after the Harvard graduate seems to have focused his career on becoming as impressive a media executive as his better known family members; Melzer began his career in the U.S. with the Open Box company that gave him a solid understanding of the possibilities offered by new media options.
In 2004, Melzer made his return to Brazil to take control of the domestic market for RBS, which was followed by his promotion to the role of CEO when he proved a success as head of the domestic market. The latest move to the head of the entire RBS Group comes after Nelson Sirotsky decided to scale back his level of work and give his nephew a chance in the top job at RBS; Nelson Sirotsky will remain an important individual at RBS and will remain involved in activities with the board to make sure the transition to Duda Melzer’s era in charge is as smooth as possible.